Google changes its search algorithm hundreds of times a year. While most of these changes are minor, Google sometimes rolls out a “major” algorithmic update that affects search results in significant ways.
On April 20th, 2015 Google is going to make a major update to it’s search engine Algorithm. Why should you care? Starting April 21, 2015, Google will give preference to “Mobile friendly” websites in search results. If your website is NOT Mobile compliant your website may not show up in the mobile search results.
“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” (Search Engine watch)
If you don’t have a mobile compliant website, it’s critical that you develop one. You have two options:
1. Keep your current site and develop a mobile dedicated site, fairly cost effective and very “user friendly”
2. Develop a brand new site that is designed to be “RESPONSIVE” to all screen sizes.
Data compiled from several sources show that dedicated mobile sites have a much better conversion rate because they are designed specifically for mobile platforms. They usually load faster and are easier to navigate. The bottom line, they give your visitors a better mobile user experience. Responsive sites will save you time when updating, because you only have to deal with one site.
Did you know?
61% of mobile users will immediately leave a website that isn’t mobile friendly.
70% of mobile searches that land on an optimized mobile website result in a purchase, a signup or other positive action in the near future.
Developing a dedicated mobile website or a responsive site will put you in compliance with the new Google algorithm changes. I can help you develop either option. But right now you can get a mobile dedicated site for only $297.00 (Save $100.00) This offer expires April 30th. When you order your mobile dedicated site you will also get a FREE E-book: Mobile Marketing For Local Businesses. Tips and ideas on how to use mobile marketing to grow your business.
Failure to make your website “Mobile friendly” will have significant negative consequences for your search results.
Do you know if your website is Mobile compliant? Click Here to take Google’s test.
If your website fails, pick up the phone and call me (204 -783-6342) immediately to get your mobile site developed. Until April 30th you can get a mobile website for only $199.00 , Save $100.00. Call now!