Jul
26

Google Released It’s “Pigeon” Local Search Algorithm Update

search engine optimization,

Google Released It’s “Pigeon” Local Search Algorithm Update. This will affect where you show up in the Local Search. There will be winners and losers. “DUI lawyer” and Realtor/realty/real estate, these are some of the keywords that have been negatively affected so far.

These frequent changes are the reasons I’m not Bullish on SEO as I used to be.

Learn more 

 

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Jul
26

Facebook Marketing For Small Businesses

Audio Training Course..Listen Now!!

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Jul
26

E-mail Marketing – It Still Works!

Do you think email marketing is dead?

Many so-called experts have announced that email marketing is dead, well just take a look at this info graphic to see the hard data that shows the death of e-mail marketing has been exaggerated.

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Jul
18

Cold Calling – When is The Best Time To Do it?

marketing coaching, Kevin ToneyI have to confess that I am not a big fan of cold calling. There are other more effective and fun ways to prospect for new Business to Business leads.

But if you must when is the best time to do it, to make sure you get a hold of decision makers Read more here… Cold-Call-Timing

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Jul
01

Success Tips – 7 Success Factors That Will Help Make You a Sales Superstar

7 Success Factors That Will Help Make You a Sales Superstar
by Brian Tracy

Kevin Toney, marketing coachThere are 7 secrets, or success factors, of sales success. These success factors are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field and enable you to reach your career goals, and develop a positive attitude.

The 7 Success Factors to Sales Success

1. Get serious! Make a decision to go all the way to the top of your field. Make a decision today to join the top 10%. There is no one and nothing that can hold you back from being the best and achieving your career goals except yourself.

2. Identify your limiting skill to sales success. Identify your weakest single skill and make a plan to become absolutely excellent in that area. Ask yourself, and your boss, “What one skill, if I developed and did it consistently in an excellent fashion, would have the greatest positive impact on my sales?” Whatever your answer to this question, write it down, set a deadline, make a plan, and then work on it every day. This decision alone can change your life and is one of the most important success factors.

3. Get around the right people. Get around successful people with a positive attitude. Associate with men and women who are going somewhere with their lives. Get away from negative, critical, complaining people. They drag you down, tire you out, distract and discourage you, and lead you inevitably to underachievement and failure.

4. Take excellent care of your physical health. You need high levels of energy to sell effectively, and to bounce back from continual rejection and discouragement. Be sure to eat the right foods, get the right amount of exercise and get plenty of rest and recreation.

5. Visualize yourself as one of the top people in your field. Imagine yourself performing at your best all day long. Imagine achieving your career goals. Feed your subconscious mind with vivid, exciting, emotionalized pictures of yourself as positive, confident, competent and completely in control of every part of your life. These clear mental pictures preprogram you and motivate you to sell at your best in any situation.

6. Practice a positive attitude and positive self-talk continually. Control your inner dialogue. Talk to yourself the way you want to be talked to.

7. Take positive action toward your career goals, every single day. Be proactive rather than reactive. Grab the bull by the horns. If you are not happy with your income, get out there and get face to face with more customers. If you are not happy with any part of your life, accept responsibility and take charge.

A Final Note

All successful salespeople are intensely action oriented. They have a sense of urgency. They develop a bias for action. They do it now! They have a compulsion to closure. They maintain a fast tempo and move quickly in everything they do.

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Check out his comprehensive sales training program “Sales Success Made Simple” here.

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Jun
04

Mobile Marketing Trends – 7 Mind Blowing Stats

Winnipeg Mobile Marketing CompanyI’ve been  alerting small business owners that they must take mobile marketing seriously. Well here are seven stats that re-enforces what I’ve  been saying.

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that you see on a day-to-day basis also happens at home, with tablets. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on.

The following 7 statistics will give you an idea of just how big this is, and how much bigger it’ll be over the next few years. Pay close attention.

75% of Americans admit to bringing their phone to the bathroom.

More than ever, Americans are attached to their devices. So much so, that they take the device with them wherever they go, even the bathroom. While the majority of time spent on mobile devices is checking email, browsing social media sites or playing games – this leaves a crap load (see what I did there?) of time to reach your potential customers.

40% of shoppers consult 3 or more channels (often while shopping) before making a purchase.

This same stat was less than 10% in 2002. That’s mind-boggling growth in just over 10 years. Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online. This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets.

4 out of 5 consumers use smartphones to shop.

This should surprise no one. Mobile users are shoppers, and we’ve got data to prove it. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Many restaurants are doing the same thing by offering a free drink, appetizer or a coupon code to those that check in using Foursquare, Yelp or Facebook.

By 2014 mobile is predicted to overtake desktop Internet usage.

This is largely based on the developing world having access to cheap smartphones and data plans as opposed to having to buy a laptop or desktop device to access the Internet. The rise in 3g and 4g data in countries like India and China proved to be a massive shift in the dynamic of mobile web usage due to the poor infrastructure in most major metro areas (and especially outside them). This poor infrastructure leads to slower and more expensive at-home connections thus providing a real opportunity for smart phones in these markets.

As of 2012, 116 million Americans owned smartphones.

This figure is up from 93.1 million just a year earlier. 2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. This figure alone should justify the expense of a mobile strategy by most businesses.

70% of mobile searches lead to online action within an hour.

Mobile users that find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. Why? Mobile users are on the go. When you’re browsing, you grab the laptop and start researching or just satisfying curiosity for products or services. When you grab your smartphone to search, you have a specific intent in mind, whether it be food, clothing or an oil change for your car. Mobile searchers are buyers, assuming you can meet their needs.

78% of retailers plan to invest in mobile this year.

The figure is expected to top 220 million within the retail market alone. In marketing, retailers drive trends, and if they’re spending that kind of money in mobile, maybe it’s time to evaluate your strategy.

If these stats aren’t mind boggling enough for you, try this one on for size. If you take a look at the world’s 7 billion plus people, more of these people own smartphones than toothbrushes. How’s that for mind boggling?

Source: http://www.convinceandconvert.com/

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May
26

Is Your Sales and Marketing Working? 5 Tell-Tale Signs You’re “Lookin’ for Love in all the Wrong Places.”

Is Your Sales and Marketing Working? 5 Tell-Tale Signs You’re “Lookin’for Love in all the Wrong Places.”

BLonnie Sciambi

“Lookin’ for All in All the Wrong Places,” is a song that made its mark as part of the music track of the 80s movie, Urban Cowboy, and it often defines ill-fated sales and marketing strategies that entrepreneurs pursue. When you’re ramping your business up, there’s almost nowhere you wouldn’t look for revenue. But once you get going, even if you’re fabulously successful, you always have limited resources that you need to deploy judiciously. Which means that your sales and marketing have to carefully planned and that they are both “joined at the hip.” Sales success has a direct correlation to marketing success. And both need to have a plan to succeed.

But, unfortunately, not enough entrepreneurs recognize this fact and what ensues is, often, a hodge-podge of “stuff against the wall” and either wasted opportunities, wasted resources, or both.

Here are 5 tell-tale signs that you’re “lookin’ for love in all the wrong places,” and if you can relate to more than one or two of these, you really need to re-think how you’re approaching your sales and marketing:

You equate marketing to a website and Facebook page.
Your website is critical because it, effectively, tells the world who you are and what you do. A Facebook page, does much the same thing, but enables you to do it in a more current way, potentially, with new company, product or customer information. But without traffic to your website or fans on your Facebook page, they are like “being all dressed up with no place to go.” “If I build it, they will come,” only works in the movies. You need to have a plan for how people will find you. But equally important, your website and Facebook page should be part of an overall marketing plan, not the sum total of it. The more proactive that plan, the better.

You or your sales people still do cold calling.
Hello. 1975 is calling. They want their sales strategy back. If you are still having your sales people make “x” number of calls per day, whether they be on the telephone or in person, regardless of your product, it’s time to get those bell bottoms and that leisure suit into Goodwill. A small business always has limited sales resources, sometimes only a single sales person and maybe the founder. You can’t afford to waste those on a “dialing for dollars” approach. Why squander those precious resources on a shotgun approach? All leads are not created equal. They need to be qualified; meaning they are not only aware of your company but have shown a real interest, by either responding to an email solicitation or opting-in to a download or newsletter from your website or social media. But, once they are qualified, you still need to research them to better structure a call or a visit. The more you know, the better your chances for success. Put another way, the further you are from cold calling, the more you know about your prospect, the better!

Your target market is whoever you’re calling on today.
Again you have no plan, so whatever pops up on your radar is today’s target market. Plus, the corollary to this is that you believe that “you can do everything,” so you chase anything. If somebody makes an inquiry, then they become today’s priority. And there’s no business you won’t pursue or say no to…and sometimes you just have to say no. You need to determine niche markets where you’ve had success, focus very tightly on those niches and build on them.

You’re constantly looking for the “Hail Mary.”
Are you always looking for the “big win” that will “put you on the map?” Being an entrepreneur, often, is not about the major victory, but the individual small victories that sustain success. While the “Hail Mary” play or the grand slam homerun in the 9th inning, might bring you a boatload of revenue at one time, chasing it is, usually, a big odds gamble, where you can waste a lot of time and resources and simply end up “always a bridesmaid, never a bride.”

When you close a sale, you rarely know where the lead came from.
The symptoms of this sign are in several of the previous ones. It could mean you actually do have a decent marketing plan, but don’t close the loop by establishing a tracking mechanism, whether that be through a CRM or simply an Excel spreadsheet, that tracks each and every interaction with the company by a prospective customer. If you don’t, you are losing valuable information that can show you what’s working and what’s not in your sales and marketing; what you should do more of, and what you should abandon.

Many small businesses are guilty of “lookin’ for love in all the wrong places.” Hopefully, reviewing some of tell-tale signs can you get your sales and marketing back on track that will help you better achieve success and build on that success for the future.

“The Entrepreneur’s Yoda” knows these things. He’s been there. May success be with you!

Has your small business been “lookin’ for love in all the wrong places?” Tell about your experience. It can help another entrepreneur.

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May
14

Color And Emotion: How To Use Color To Affect People’s Emotions

Came across this image that demonstrate how big companies use color to affect people’s emotion.
The image was in Jamie Turner’s newsletter, the “60 Second Marketer”

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May
06

Facebook Marketing – Did We All Get Fooled?

Has Facebook Got You Fooled?

 

By: Jeff Bullas

I’ve been preaching about this for a while now. I wrote about it back in January, hate to say I told you so, but read on.

Facebook marketing

Are you chasing likes for your brand page? Paying for fans? Maybe it’s time to stop.

In 2008 I joined Facebook. It was the first social media network I decided to place a stake in as my online social media home. It was fun, frivolous and free. Everyone was discovering the power of multimedia sharing of their life with friends and family. Facebook obsession was apparent and addictive. It was the new digital drug of choice and 6 years later it is the world’s largest social media playground.

What made Facebook cool was that you saw “all” your friends updates. It was hard to miss a “what I had for breakfast” share and see the latest drama and joy in a friends life.

What you shared appeared.

The Facebook “liking” frenzy

The success of personal Facebook profiles opened up the idea of Facebook for brands. So Facebook “pages” were launched! It was the start of Facebook becoming serious about monetising its business. Brands piled in and started to build their profiles on the big social network. Chasing fan “likes” became the new shiny marketing toy and tactic.

A big list of fans drove traffic and brand awareness for free. It is called “earned” marketing. For this blog it became the second biggest social media traffic source behind Twitter.

Then something changed.

Facebook decided to filter your updates

In 2013 Facebook floated. It became a public company and the shareholders demanded a return. The pressure was on. It had to make money from its advertising. It started to become pay to play. Facebook is deciding what updates you see and don’t see. It’s called a “News Feed algorithm”. It extends to Facebook pages and personal profiles.

Facebook is pushing you to advertise. To promote your post is now just a couple of clicks. Easy but it costs. One of the motivators to use Facebook as a page is now almost zero.Is there any point to chasing likes except for “social proof”. Some research is showing that only 4% or less of people are seeing your page updates in their newsfeeds when you post on Facebook. Here is some research from the 4129 agency on ZDnet.com showing the decline in just 12 months from 2102 to 2013.

It appears that in 2014 that organic reach is still in freefall. Zero is maybe not an unrealistic expectation. Is that possible? Jason Loehr, director of global media and digital marketing at Brown-Forman which owns the brands Jack Daniels and Southern Comfort thinks so.

The Ignite Social Media agency did an analysis in December 2013 and saw a 44% drop in brands organic reach in just 12 days.

Are big brands ignoring Facebook?

Beyonce announced her new album launch on Instagram not Facebook. This is despite having over 60 million fans on Facebook and only 8 million Instagram followers on Instagram. Maybe the advice by her digital agency was that it would receive more organic reach and visibility than Facebook.

This big drop in organic reach is making brands such as Jack Daniels and Southern Comfortconcentrating more on their “owned” channels such as websites, blogs and email.

Some companies such as Charity Engine are quitting Facebook. Is the age of free social media traffic from building fans and followers over?

Facebook is a leased digital property. You’re at their mercy and their aggressively tweaked news feed algorithm.

So what can you do?

There are two key strategies that you can pursue.

  1. Roll with the Facebook changes and adapt. This means tactics such as running moreFacebook competitions and posting more news updates. The Steamfeed blog has a good list of tactics worth checking out.
  2. Shift your focus from Facebook marketing reliance. Invest in building your owned online assets such as websites, blogs and email lists. Pursue an integrated digital marketing strategy!

So if you are a blogger or marketer that doesn’t have a big brand budget and you want to earn your traffic by persistent effort, engagement and creating content then you do have some other options. So you may have to forget Facebook if you don’t want to spend advertising dollars to reach the fans you have spent time and effort to acquire.

How to earn free earned and organic traffic

Here are some specific tactics to create online traffic and brand awareness without paying the new gatekeepers such as Facebook to reach your own fans.

1. Search engines

Before hitting publish on your blog make sure that you have optimized your post for search engines so you will be building your SEO. Make sure you know what your key words and phrases are that customers will be using to find you. Then create content that includes them in the headline, content and meta description. Plugins such as Yoast can provide easy guidance on those tasks.

Then continue to create and market content that covers the range of 20-50 keywords and phrases that you want to be found on Google for when potential customers start looking for answers to their questions and performing research.

2. Email marketing

Brands both big and small are growing their email lists. You should do this from day one. An email list is something you have control over. The simplest tactic is to offer something for free such as an ebook, an online video tutorial or some form of premium content.

3. Switch your social media focus

There are many other social media networks that will drive traffic to your blog and website that you don’t have to pay for. These include Twitter, Linkedin, Google+ and Pinterest to name a few. There are a couple of channels that have surprised me over the last 6 months. They areFlipboard (is starting to drive more traffic than Facebook) and even the often forgotten Stumbleupon.

Twitter is not filtered and its focus as a place for breaking news means that it very unlikely that it will ever suffer the same fate as Facebook. Twitter for me has been my biggest social media traffic source and that came from focusing on building and engaging with my followers from the day I launched this blog.

If Facebook push this too far there is a real possibility they will push brands advertising into the arms of Twitter, Google+ and other social media and digital channels.

Maybe its time to forget Facebook for your free earned traffic?

What about you?

How are you reacting to Facebook’s filtering? Have your tactics changed? Are you focusing on other social media networks, email and content more?

Print Friendly

May
06

Facebook Marketing – Did We All Get Fooled?

Has Facebook Got You Fooled?

 

By: Jeff BullasFacebook marketing

Are you chasing likes for your brand page? Paying for fans? Maybe it’s time to stop.

In 2008 I joined Facebook. It was the first social media network I decided to place a stake in as my online social media home. It was fun, frivolous and free. Everyone was discovering the power of multimedia sharing of their life with friends and family. Facebook obsession was apparent and addictive. It was the new digital drug of choice and 6 years later it is the world’s largest social media playground.

What made Facebook cool was that you saw “all” your friends updates. It was hard to miss a “what I had for breakfast” share and see the latest drama and joy in a friends life.

What you shared appeared.

The Facebook “liking” frenzy

The success of personal Facebook profiles opened up the idea of Facebook for brands. So Facebook “pages” were launched! It was the start of Facebook becoming serious about monetising its business. Brands piled in and started to build their profiles on the big social network. Chasing fan “likes” became the new shiny marketing toy and tactic.

A big list of fans drove traffic and brand awareness for free. It is called “earned” marketing. For this blog it became the second biggest social media traffic source behind Twitter.

Then something changed.

Facebook decided to filter your updates

In 2013 Facebook floated. It became a public company and the shareholders demanded a return. The pressure was on. It had to make money from its advertising. It started to become pay to play. Facebook is deciding what updates you see and don’t see. It’s called a “News Feed algorithm”. It extends to Facebook pages and personal profiles.

Facebook is pushing you to advertise. To promote your post is now just a couple of clicks. Easy but it costs. One of the motivators to use Facebook as a page is now almost zero.Is there any point to chasing likes except for “social proof”. Some research is showing that only 4% or less of people are seeing your page updates in their newsfeeds when you post on Facebook. Here is some research from the 4129 agency on ZDnet.com showing the decline in just 12 months from 2102 to 2013.

It appears that in 2014 that organic reach is still in freefall. Zero is maybe not an unrealistic expectation. Is that possible? Jason Loehr, director of global media and digital marketing at Brown-Forman which owns the brands Jack Daniels and Southern Comfort thinks so.

The Ignite Social Media agency did an analysis in December 2013 and saw a 44% drop in brands organic reach in just 12 days.

Are big brands ignoring Facebook?

Beyonce announced her new album launch on Instagram not Facebook. This is despite having over 60 million fans on Facebook and only 8 million Instagram followers on Instagram. Maybe the advice by her digital agency was that it would receive more organic reach and visibility than Facebook.

This big drop in organic reach is making brands such as Jack Daniels and Southern Comfortconcentrating more on their “owned” channels such as websites, blogs and email.

Some companies such as Charity Engine are quitting Facebook. Is the age of free social media traffic from building fans and followers over?

Facebook is a leased digital property. You’re at their mercy and their aggressively tweaked news feed algorithm.

So what can you do?

There are two key strategies that you can pursue.

  1. Roll with the Facebook changes and adapt. This means tactics such as running moreFacebook competitions and posting more news updates. The Steamfeed blog has a good list of tactics worth checking out.
  2. Shift your focus from Facebook marketing reliance. Invest in building your owned online assets such as websites, blogs and email lists. Pursue an integrated digital marketing strategy!

So if you are a blogger or marketer that doesn’t have a big brand budget and you want to earn your traffic by persistent effort, engagement and creating content then you do have some other options. So you may have to forget Facebook if you don’t want to spend advertising dollars to reach the fans you have spent time and effort to acquire.

How to earn free earned and organic traffic

Here are some specific tactics to create online traffic and brand awareness without paying the new gatekeepers such as Facebook to reach your own fans.

1. Search engines

Before hitting publish on your blog make sure that you have optimized your post for search engines so you will be building your SEO. Make sure you know what your key words and phrases are that customers will be using to find you. Then create content that includes them in the headline, content and meta description. Plugins such as Yoast can provide easy guidance on those tasks.

Then continue to create and market content that covers the range of 20-50 keywords and phrases that you want to be found on Google for when potential customers start looking for answers to their questions and performing research.

2. Email marketing

Brands both big and small are growing their email lists. You should do this from day one. An email list is something you have control over. The simplest tactic is to offer something for free such as an ebook, an online video tutorial or some form of premium content.

3. Switch your social media focus

There are many other social media networks that will drive traffic to your blog and website that you don’t have to pay for. These include Twitter, Linkedin, Google+ and Pinterest to name a few. There are a couple of channels that have surprised me over the last 6 months. They areFlipboard (is starting to drive more traffic than Facebook) and even the often forgotten Stumbleupon.

Twitter is not filtered and its focus as a place for breaking news means that it very unlikely that it will ever suffer the same fate as Facebook. Twitter for me has been my biggest social media traffic source and that came from focusing on building and engaging with my followers from the day I launched this blog.

If Facebook push this too far there is a real possibility they will push brands advertising into the arms of Twitter, Google+ and other social media and digital channels.

Maybe its time to forget Facebook for your free earned traffic?

What about you?

How are you reacting to Facebook’s filtering? Have your tactics changed? Are you focusing on other social media networks, email and content more?

Print Friendly

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