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Nov
02

Blogs Vs. Websites

Blogging, kevin Toney marketing Coach, Small business blogging

I Have A Website, Why Do I Need A Blog Too? 

 

I`m reading a great book by Jeff Korhan (Built In Social, Essential Social Marketing Practices for Eve y Small Business). The following article is a page from that book. I highly recommend you buying this book.

Most people think of a website as a digital storefront—a place for offering products and services and other commercial activities that you can also accomplish with a blog. So then, you may wonder, what exactly is the difference between a blog and a website?

Blogs and websites are both considered websites, with the former being interactive and the latter predominantly static or inactive. That’s one important distinction.

If consumers are ready to buy, and are therefore primarily interested in product details such as specifications and pricing, then a traditional website is the ideal means for converting that interest into profitable sales. Whereas if those consumers are doing research and otherwise taking the time to educate themselves, a blog is going to be more likely to hold their attention.

The most promising option for most businesses today is a hybrid site that combines the best of both, and it’s a matter of knowing your customer to determine which is best for your business. Buyers need to know what you are selling because that tells them more about how you can help them. You can profile that front and center on the home page of your site, in the sidebar or on secondary page.

However most important is  to not think of your blog as something that sits on your website. This compromises its value. Instead consider it for what it is, a source of valuable information that attracts and educated interested buyers and holds their attention, while also providing significant SEO benefits. Now consider if that should be primary or secondary to the home page of your site.

Advantages of a Blog as Your Social Media Hub

Ownership. You own your blog content for life when its online address is a unique URL that you own. This allows you to even switch blogging platforms and take all of your content, comments, and valuable links with you.

Flexibility. There is more functionality possible on a blog than most people will ever need. WordPress  plugins make it especially easy for anyone to add and remove features.

Content Management. A search feature on your blog allows visitors to find just what they are looking for from hundreds or thousands of blog posts. You can and should also use it to link back to your previous work to further engage your reader.

Community. A personalized blog becomes a destination that you inhabit, and that helps to humanize your business to make it more attractive to your community.

Multi-Media. You can host audio, video, images, and other forms of content on your blog to keep your audience more engaged.

Sharing. Readers can easily share your blog posts with friends to extend your message and introduce you to new communities.

Expertise. When you blog on a regular basis you develop new perspectives that liberate your expertise.

E-mail Capture. You can capture e-mail addresses on your blog to build your list.

Reputation Management. Google acknowledges flogs as respected sources of news. As such, your blog is a representation of your accumulated experience as a professional in your industry.

 Control. Unlike most social media networks, you have complete control over your blog. You determine the culture, functionality, and overall look and feel.

Blogs were distinct from traditional websites in their early days. Now they are seamlessly working together as one—serving up informational content along with offerings of products, services, and advertising. They also easily integrate with your social media channels and digital newsletters—both of which also combine well with each other.

*** If you need some help setting up your blog or social media strategy, please contact me for a FREE Marketing Coaching Session.

Source: Jeff Korhan (Built In Social, Essential Social Marketing Practices for Eve y Small Business)

 

 

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