LinkedIn – Is It Right For Your Local Business?

Pros and Cons to Using LinkedIn

kevin toney the marketing coachIf you are like many other small business owners, you may have reservations about using LinkedIn to put your brand on the map online. Using LinkedIn, of course, has its share of advantages that you should be aware of and that you should consider before deciding whether to join or not.

What Do You Want To Achieve Through LinkedIn?

The LinkedIn website’s service, like any tool, is only as useful as the skill of the person operating it. If you sign up for LinkedIn and immediately expect to see thousands of orders flying in your expectations are too high.

When using LinkedIn, you want to clearly identify what the scope of your usage is. That usage can fall into any of the following categories:

• Connecting With New Business Partners – Perhaps you need product distribution in an area where you have no influence. LinkedIn can provide you with the contact information you need to make a presentation to the decision makers in charge there.

• Hiring New Employees – If you have specific needs for new employees to fill, LinkedIn has powerful filters that make it easy to narrow your search down and find exactly the people who carry those set of skills, live in your area and are available to work.

• Communicating With Your Audience – If you are a brand that is fortunate enough to retain a following that you would like to see grow, then LinkedIn offers you a great number of tools that you can use to cater to your audience and give them content and material to share.

After you have identified your goals, it is time to discuss the pros and cons of using LinkedIn.

Clearly, the benefit of using a site like this is that you have a busy web portal readily available to help you raise awareness of your brand, service and products without costing you anything.

You can strengthen the connection with your existing contacts, find new employees and contact potential business partners at the click of a button, maximizing your efficiency and reducing waste.

Disadvantages are hard to come by, but they may appear if LinkedIn is not properly used. For instance, it may be tempting to spend all of your time on the website, sending generic presentations en masse to every person who could possibly benefit from your service. This would hurt more than it helps, since it would feel like spam and associate your brand with negative feelings.

It should be pointed out that most LinkedIn users spend only a few hours a week on the site, yet, they enjoy enormous benefits thanks to having built an effective profile that does most of the work for them.

If you approach LinkedIn this way, it is always a good idea to sign up. To make sure you get the most out of your membership, it will not hurt to benefit from the services of an online marketing consultant, at least until you get the hand of it.

6 Benefits of Using LinkedIn to Grow Your Business 

If you want a solid online presence with more activity on the professional front, LinkedIn is the best place to start. 

When you communicate with your followers, you are communicating with the first level connections who serve as a powerful force when it comes to spreading the word about your brand. You are also likely transmitting to a handful of your own employees, as well as potential employees who are following you on the site. 

If you are interested in gaining a larger and more effective social following for your business, LinkedIn has tools that can help you achieve that.

Are you still wondering why LinkedIn is ideal for almost any business looking to gain traction on the internet? Here are some benefits of using LinkedIn for business:

1. Lead Generation – LinkedIn opens the doors for networking as long as your profile and Company Page are optimized and active. Posting unique and relevant content on a regular basis will result in more people finding your business amongst the crowd.

2. Increased Exposure – Having a LinkedIn Company Page is one more way to gain attention for your business. Not only will this bring more prospects, but it will also help to send more traffic to your website.

3. Higher Level of Credibility – LinkedIn is a great place to show off your business and gain trust amongst customers and prospects. One feature that helps is the “Recommendations” feature. The more recommendations you have from past customers and clients, the more of an opportunity you have to generate more serious leads and sales.

4. Show Off Your Accomplishments – Another way to build trust with potential customers and clients is to display your achievements and portfolios right on your profile. This will give everyone a birds-eye view of exactly what you have to offer.

5. Filtered Search Results – Generating sales effectively means reaching your customers effectively. LinkedIn makes this easy by offering a very thorough series of advanced search options that you can use to hone in on your target demographic with exacting precision.

It is worth noting that some of the most advanced search tools are only available for premium members who pay for the privilege. This powerful, efficient indexing, however, can often pay for itself if it is used effectively.

6. Quality Business Connections – The most important benefit of LinkedIn is the fact that it is populated almost entirely by forward-thinking professionals such as yourself, who are similarly looking for ways to grow their businesses. This creates a unique culture of individuals who, in representing their respective companies, make business easier for everybody.

The connections that you make on LinkedIn are noticeably more effective than those that you could get by cold calling or even references. This is thanks to LinkedIn’s meaningful use of information and to the people and brands the service has attracted so far.



Author: Kevin Toney is “The Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals. Call 204-783-6342 for a FREE 30 minute over the phone Coaching Session.


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