Restaurant Marketing – Why Your Restaurant Should Start a Birthday Club

Small business marketing. kevin Toney Marketign coachThe main goal of every restaurant owner is pretty much the same: get people to come eat at your establishment. These days, that usually means that you must give people some sort of an incentive to do so. That doesn’t mean your food isn’t good or that your staff isn’t professional. It just simply means that there are so many choices out there; you need to give people a slight nudge in your own direction.

There are countless ways to do this. However, one way that seems to work very well for a lot of restaurants is starting a birthday club. A birthday club is when you ask customers to sign up for an email list from your establishment. In doing so, you ask for their birthday. When it’s time for their birthday, you send them a coupon for a special offer that’s usually good through the week of their birthday. Some restaurants offer an entire meal for free, while others offer half off a meal, or a free appetizer. The offer is completely up to you.

Are you still not convinced? Here are some reasons a birthday club may be good for business:

Birthdays Are a Group Event: Most people want to get a group of friends and family together for a birthday celebration. They also don’t want to cook on their birthday. This is when they remember that they have a birthday coupon from your restaurant to use. They take their big group of friends and family with them to your establishment and you just may have yourself some new regulars—not to mention a lot of business that particular night.

Word of Mouth Marketing: “What are you doing for your birthday?” This is a completely normal question that everyone hears on their birthday. Wouldn’t you love for the answer to be your restaurant’s name? You will have a better chance of that if you offer incentives on birthdays. People definitely talk and that can be extremely helpful in marketing for your restaurant.

Everyone’s Doing It: That hardly seems like a reason. However, in this case, it is. There are so many restaurants that offer birthday incentives. If your establishment doesn’t do this, there is a good chance you will lose out on business because people will find somewhere else to go on their birthday.

Email Marketing: You know how important communication with your customers is. Many people don’t want to sign up for an email list without an incentive. A birthday coupon is just the incentive they need to sway their decision. Once you have their email address, you can keep them updated on other events and promotions your establishment is offering.

Birthday clubs are a great idea and very good for business. You can offer a coupon or gift certificate that works for you and your business. This is not only a great way to celebrate with your customers, but it is a great way to make them feel appreciated.

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