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Nov
05

What’s Your #1 Job As A Small Business Owner?

As a small business owner or sales professional what’s your number job?
What’s the one skill you must master if you want to achieve remarkable
success?

If you didn’t guess already the answer is marketing. Your Marketing skills will play a crucial role in the success of your business.

FACT: Improving your marketing skills is the number one thing you can do
to increase your sales and grow your business.

Then why do so many small business owners pay so little attention to marketing? Why does marketing get treated like a side dish when it should be the main course? One reason is that selling is often mistaken for marketing. In simplistic terms marketing is what you do to attract quality prospects, selling are what you do to convert them to paying customers.

Sure you may spend a lot of time selling, but selling and marketing is not the same thing. Trying to sell without effective marketing is like boxing with one hand tied behind your back. I believe that if you spent more time focusing on developing sound, effective marketing your selling efforts would be a lot more productive.

So how are you going to continually improve your marketing skills? What are you doing to improve your marketing on a weekly or monthly basis? Do you have a marketing plan or are you going to continue winging it and stopping yourself from attaining your full potential?

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