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Jul
17

Mobile Apps or Mobile Websites, What’s The Answer For Small Businesses?

Apps Vs Mobile WebsiteJust because “Apps” is the buzzword doesn’t necessarily mean that every business needs one. Often times, a mobile website does the trick. But,
sometimes, a business needs both. An infographic featured on Mashable aims to answer the question: Which should you build first?

This very question was answered earlier this week by members of a panel, including Duda CEO Itai Sadan, at BIA/Kelsey’s Mobile Local Media
event in San Francisco.

Now, everyone reading this blog would expect Duda’s response to this question to be “Of course, you need to build a mobile website first.” Well,
you’re right…that is our response. But not because we want to sell more mobile sites. It’s because it makes really good business sense.

I was a little surprised when the CEO of Willow Tree Apps, who was on the same panel, backed this up.

The reasoning: Smartphone users go to their favorite search engines to look for information when they’re searching locally. Those search engines
don’t crawl app stores (at least not today); They crawl websites. This has always seemed a bit obvious to me, although I understand how small
businesses faced with the decision may not know which way to go.

But the decision between a mobile app and mobile website is up to the business owner. They just need to ask themselves: How do my customers
want to engage with my business?
Source: http://blog.dudamobile.com

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Marketing ideas, marketing tips, marketing coaching, marketing strategies, marketing training, marketing consulting

Published by: Kevin Toney is “the Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals. Visit his website to get free marketing help. www.MarketingCoaching.ca

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