3 Tips to Give Your Website the “Cool” Factor

Website design, website developmentThese days, it’s not enough just to have a well-designed, easy to navigate website.  There’s a lot of competition out there, and if you want to stay relevant with today’s finicky tech-based consumer market, you must find a way to stand out on the crowd.  Fortunately, if you are committed to broadening your web horizons and packing a real punch with your business website, there are some straight-forward things you can do to give yourself a hip edge.  Here are three tips to give your website the “cool” factor:

A – Z index.  Navigation is arguably one of the most important factors influencing your site’s success, and for that reason, you should always be on the lookout for cool new navigation features you can add to your site.  One such feature that is really catching on when it comes to site navigation is the A – Z index, which is exactly what it sounds like: a way for your visitors to easily find things on your site simply by clicking the corresponding letter of the alphabet (or number).

Image galleries.  Gone are the days when simple graphics could attract major attention and cause some audience “oohs and ahs.”  Now there are a number of sleek ways you can incorporate a variety of images into a single web page in order to get the most bang for your buck.  Consider a sliding image gallery that allows users to view new images by simply clicking a left or right (or up or down) arrow, or a neat tiled image gallery with a hover-box preview feature that allows users to simply hover over any single image to enlarge it.  A variety of image galleries can be inserted into your site via a CSS stylesheet, or by way of plug-ins (if you use a site-building platform like WordPress).

Alert box.  As previously mentioned, navigation is tantamount to the success of any website.  One way you can help your visitors navigate through the information on your pages is to organize your content so that the order of importance is very clear.  An alert box is a cool, eye-pleasing way to draw a visitor’s attention to content that is most pertinent.

When it comes to marketing your business, your website is one of your most powerful tools.  Make sure you partner with someone or a company that really understand the fundamentals of marketing.  It’s smart business to talk with a marketing expert like myself before you talk to any web designer. (shameless plug:))

Marketing ideas, marketing tips, marketing coaching, marketing strategies, marketing training, marketing consulting
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Kevin Toney is “the Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals. visit his website for free marketing help.

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