Important Marketing Trend To Watch

Technology is constantly changing and it’s having tremendous influence on marketing. Some of you are just venturing into developing your email list to do email marketing, like sending out a monthly e-newsletter. Others are taking a look at Social Media tools like Facebook.

Trying to implement all these new marketing ideas can be challenging sometimes so I hate to give you more things to think about, but things are moving very fast and I want to keep you informed.

The next big marketing trend or platform to start thinking about is Mobile Marketing.
When you leave your home what three things do you always grab before you walk out the door? I’m guessing it’s your keys, wallet/purse and your cell phone.

We live in a very mobile society; people are on the move constantly.
This will make it increasingly difficult for marketers to reach their target market.

There are 6.8 billion people on the planet and 71% of them have a cell phone. There are more cell phones than PC’s, laptops and tablets combined. The introduction of the iPhone, Black Berry and Android phones (Smart Phones) gives us a lot of marketing opportunities.

Mobile marketing can take many forms, but the most common form is
Text Messaging. In 2010 about 6.5 trillion text messages were sent world wide.

Developing a mobile website is also becoming very critical because more and more people are accessing the internet using their cell phones. I’m developing my mobile website right now. Mobile Apps are going to play a big role in mobile marketing; as the saying goes “there’s an App for that.”

No one wants to be inundated with advertising on their cell phone. The challenge will be how do you get the permission of your clients/customers, patients and prospects to send them your marketing messages to their cell phone.

I’ve been taking seminars and reading a lot about Mobile Marketing, so if you have any questions on this trend just give me a call.

Dedicated to helping you grow your business.

Make it a great day!

Kevin Toney
the Marketing Coach


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