Five Steps to Creating a Dynamic Mobile Marketing Campaign

Mobile marketing, mobile websites, text message marketing, sms message marketing, QR codes, mobile landing pages1) Figure out what your target market wants and offer it.

• Location-specific information
• Timely knowledge
• Make life easier
• Financial incentive
• Entertainment
• Connection

2) Align what your target market wants with your desired outcome

• Get new customers
• Retain current customers
• Increase purchases from current customers
• Brand awareness

3) Choose the right mobile marketing tool for this campaign

• Voice
• Text Messaging
• Mobile Web
• Mobile Web Promotion
– Search
– Advertising
– Pay per Click
– Publicity
Social networking
Proximity Marketing

4) Launch your mobile marketing campaign and market it.

5) Track what is working and make any necessary adjustments.


Marketing ideas, marketing tips, marketing coaching, marketing strategies, marketing training, marketing consultingPublished by: Kevin Toney is “the Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals.

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