1) Figure out what your target market wants and offer it.
• Location-specific information
• Timely knowledge
• Make life easier
• Financial incentive
• Entertainment
• Connection
2) Align what your target market wants with your desired outcome
• Get new customers
• Retain current customers
• Increase purchases from current customers
• Brand awareness
3) Choose the right mobile marketing tool for this campaign
• Voice
• Text Messaging
• Mobile Web
• Mobile Web Promotion
– Search
– Advertising
– Pay per Click
– Publicity
Social networking
Proximity Marketing
4) Launch your mobile marketing campaign and market it.
5) Track what is working and make any necessary adjustments.
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Published by: Kevin Toney is “the Marketing Coach”. Kevin coaches small business owners and sales professionals on how to find and attract new customers, increase repeat business and generate a steady flow of referrals.
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