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In modern society, market relations have entered into all spheres of activity, including health care. Medical activity is, in fact, formalized the display market relations between doctor and patient, which are based on a system of drug supply. In the person of the doctor locked several segments Canadian pharmacy online: medical supplies and care; drugs. As a key figure of drugs, the doctor is constantly faced with the need to navigate the "sea" items of the same product, sweeping the market. The lack of objective information about the medicines the doctors is their lack of confidence in the quality and interchangeability, it prevents full use of their economic benefits. Marketing is focused on the consumer ideology of market processes fully meet the goals and objectives of sustainable functioning of a competitive system of medical care that is adequate to the market economy.