1. Post a Status Update
Post a status update mentioning your Facebook page. Don’t be afraid to outright ask people to join your Facebook page.
Ask and you shall receive. Give them a great reason why they should join, tell them news, or find a creative way to mention and link
to your page.
2. Link to Your Page as a Place of Employment
The info box under profile pictures is being phased out, so now if you want an omnipotent link on your profile to your page you will
need to list your Page under employment. Once you do this your Facebook Page will appear under your name on your Profile.
3. Offer an incentive for people to sign up
Using some static fbml you can create a dynamic Facebook landing page with a “reveal tab” that contains content that is visible only
to fans of your page.
The more valuable your incentive is, the more people will be compelled to click the “Like” button to access it.
Examples of exclusive content could be: An exclusive Video, an exclusive whitepaper/.pdf, exclusive pictures.
Stay tuned to FacebookFlow. In one of our upcoming posts will explain how to set up a “reveal tab.”
Involve offers apps (and several of them are totally free) that make it easy to create a “Fan Gate” containing incentives, like a
file or coupon, that will cause more people to “Like” your page.
4. Contact admins of groups related to your page
Groups are more powerful than pages in terms of their messaging ability. Pages send updates, but groups send messages directly to
a users Facebook inbox, triggering an email alert. If you contact the admin of a Facebook group with some valuable
content that adds value to their readers then this can help them nurture their community and help you build yours.
5. Get people to join your page via SMS
Send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
This feature is ideal when you’re in front of a live audience.
6. Install a page Badge
Facebook Badges are a simple, yet effective way to link to your Facebook profile. Unlike widgets, badges are simply images, and
will load much faster.
7. Install a Facebook “Like Box” into your site
Installing a “Like Box” is an excellent way to allow visitors to your site become fans without even leaving your page.
The like box builder tool makes it easy to customize the size of your like box, the number of connections to display, and even the
8. Use status tagging
Status tagging is a cool and fairly new feature of Facebook. This feature allows you to tag any page or person by entering the
@ sign and then typing the name of the page or person you want to tag.
9. Suggest your page to friends
Use the “suggest to friends” feature of your page. Use this feature sparingly. Personally, I try to only invite people go my page once
because I know it annoys me when multiple people invite me. If you have many friends you might want to consider using the
“invite all” Google chrome extension, rather than clicking hundreds or thousands of times.
10. Install a Like Button into your site
Installing a like button allows visitors to like your page, and
when they do this posts the their activity stream.
This can send more traffic to your site and if you have a Facebook
“Like Box” and other content promotion your fan page, since this
will help you convert your visitors into fans.
11. Connect your page to Twitter
Facebook Page to Twitter. Connecting your page to Twitter is an excellent way to convert your twitter followers into Facebook fans.
Using this strategy will cause all of your posts to be sent to twitter, with a link back to the Facebook version of the post.
12. Get fans to upload and tag photos
If you host (or attend) an event with several of your fans take a bunch of pictures, post them to your page, and then ask your
friends to tag themselves in the pictures.
If you can get your fans to upload pictures to your page, or tag themselves in pictures you uploaded, this will post to their walls
as well and will lead to additional traffic for you.
13. Install commenting on your landing page
This will allow people to comment on your page, even if they are not a fan. Any comments made can broadcast to news feeds and
lead to more traffic to your page.
Setting up Facebook commenting requires registering a Facebook application, so act on this tip with caution unless you are
comfortable with code.
14. Leverage Traditional Media Since Facebook is so widespread you can use any forms of traditional media and achieve results.
Newspapers, Media Buys, Radio, and TV all work, but are often very costly. To maximize your promotion offer a free gift to those who
join you page.
15. Newsletter promotion
If you do email marketing send a message to your subscribers letting them know about your fan page and consider including a link to your
fan page in every email.
Source: Garin P Kilpatrick.