Oct
21
How do you know if your advertising is working? I often review and critique ads for their effectiveness. Unfortunately, most small business ads are a waste of money and effort. Now I must admit that I’m making a bold statement, but many studies support my claim. The classic example of an in-effective ad is the …
May
23
21 Ways to get Your Target Market to “Know, Like, and Trust” YOU It is said that your chances of making a sale is zero if your target audience does not KNOW, LIKE or TRUST YOU. Small businesses usually tackle the KNOW factor with traditional awareness advertising, but do very little about the LIKE and TRUST …
May
07
Listing your business in Free Online Directories is an effective strategy to improve your presence online. It helps to improve your rankings with the various search engines like Google, Bing and Yahoo. Select the directories that you think will work best for your industry. watch the video now.
Apr
01
Google changes its search algorithm hundreds of times a year. While most of these changes are minor, Google sometimes rolls out a “major” algorithmic update that affects search results in significant ways. On April 20th, 2015 Google is going to make a major update to it’s search engine Algorithm. Why should you care? Starting April …
Mar
09
Newsflash! Most people care about themselves. They don’t care about you or your business. But they do care what your products or services will DO for them. Will your products and services make them happier, save them money, make them money or save them time? It’s vital to know and understand what motivates your potential …
Feb
24
LinkedIn is mostly a Business to Business media so if that’s your target market here are 12 ideas to help you promote your business on Linkedin.
Feb
19
The main goal of every restaurant owner is pretty much the same: get people to come eat at your establishment. These days, that usually means that you must give people some sort of an incentive to do so. That doesn’t mean your food isn’t good or that your staff isn’t professional. It just simply means …
Jan
09
What are the Three Best Ways to Achieve more Engagement on Facebook? According to a study by Roost.com after evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries they found that if you wanted to drive more engagement then these are the top tactics. Photo posts – they received 50% more impressions than …
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