Nov
06
Ask many small business owners today how they’re marketing their services or products and I’m sure it will only take five seconds for them to reference some form of social media. Recently someone called me to tell me that they were shutting down their website to invest all their efforts and money into social media …
May
23
21 Ways to get Your Target Market to “Know, Like, and Trust” YOU It is said that your chances of making a sale is zero if your target audience does not KNOW, LIKE or TRUST YOU. Small businesses usually tackle the KNOW factor with traditional awareness advertising, but do very little about the LIKE and TRUST …
May
07
Listing your business in Free Online Directories is an effective strategy to improve your presence online. It helps to improve your rankings with the various search engines like Google, Bing and Yahoo. Select the directories that you think will work best for your industry. watch the video now.
Apr
01
Google changes its search algorithm hundreds of times a year. While most of these changes are minor, Google sometimes rolls out a “major” algorithmic update that affects search results in significant ways. On April 20th, 2015 Google is going to make a major update to it’s search engine Algorithm. Why should you care? Starting April …
Mar
09
Newsflash! Most people care about themselves. They don’t care about you or your business. But they do care what your products or services will DO for them. Will your products and services make them happier, save them money, make them money or save them time? It’s vital to know and understand what motivates your potential …
Nov
18
Pros and Cons to Using LinkedIn If you are like many other small business owners, you may have reservations about using LinkedIn to put your brand on the map online. Using LinkedIn, of course, has its share of advantages that you should be aware of and that you should consider before deciding whether to join …
Oct
10
I lost my cool with a client; first time ever in 25 years of doing business. I read her the riot act for listening to one of her friends instead of following my advice. For years I’ve been providing her with informed, expert marketing advice based on the numerous books I’ve read seminars and workshops …
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