Tag Archive: Mobile marketing


Google Search Algorithm Update April 20, Important News

  Google changes its search algorithm hundreds of times a year. While most of these changes are minor, Google sometimes rolls out a “major” algorithmic update that affects search results in significant ways. On April 20th, 2015 Google is going to make a major update to it’s search engine Algorithm. Why should you care? Starting April …

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How to Use SMS/Text Message Marketing To Grow Your Business

SMS marketing, also known as text message marketing, is a great way to stay in touch with your customers. The SMS stands for ‘short message service.’ It means that you send tiny text messages of 160 characters (in Canada 136) or less to your target market’s cell phones with special offers, deals, updates, news and …

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Mobile Websites vs. Apps

Mobile marketing, Kevin Toney

 What Is The Difference Between a Mobile Website And a Mobile App? Mobile websites and apps can seem very similar at first-glance, but they are totally different. Determining which is best suited to fit your needs depends upon a number of factors, including the make-up of your target audience, your available budget, how you plan …

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Mobile Marketing Trends – “50 Amazing Facts About Mobile Marketing”

Mobile marketing is a must for small businesses. It’s an effective way to generate leads, create loyal customers and generate repeat sales. Google says if your business is not ‘mobile friendly” you will lose business. Here are some facts that will demonstrate to you why you must use mobile marketing in your business.   50 …

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How Are People Using Their Smartphones?

mobile marketing, mobile websites


Google Lays Out Its Argument for Mobile Marketing

mobile marketing, mobile websites, mobile search

It’s fair to say that Google has a vested interest in encouraging brands to make better use of mobile, but it can’t be denied that it also makes a very compelling argument. At Bite’s Empty13 event this morning Google’s MD of UK and Ireland Dan Cobley spoke about the need for a mobile strategy and how the …

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Five Steps to Creating a Dynamic Mobile Marketing Campaign

1) Figure out what your target market wants and offer it. • Location-specific information • Timely knowledge • Make life easier • Financial incentive • Entertainment • Connection 2) Align what your target market wants with your desired outcome • Get new customers • Retain current customers • Increase purchases from current customers • Brand …

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Mobile Apps or Mobile Websites, What’s The Answer For Small Businesses?

Just because “Apps” is the buzzword doesn’t necessarily mean that every business needs one. Often times, a mobile website does the trick. But, sometimes, a business needs both. An infographic featured on Mashable aims to answer the question: Which should you build first? This very question was answered earlier this week by members of a …

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Trend to Watch – Mobile Marketing

Have you tried to look at your website on a Smart Phone? If you haven’t done so I recommend you do it. If you have, you probably noticed that it doesn’t look too good. The text is too small, your layout all over the screen, nothing centers in the middle of the screen so you have to scroll left and right.  It’s …

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Important Marketing Trend To Watch

Technology is constantly changing and it’s having tremendous influence on marketing. Some of you are just venturing into developing your email list to do email marketing, like sending out a monthly e-newsletter. Others are taking a look at Social Media tools like Facebook. Trying to implement all these new marketing ideas can be challenging sometimes …

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