Tag Archive: relationship marketing

May
23

Know, Like and Trust – How to Get It, 21 Tips

21  Ways to get Your Target Market to “Know, Like, and Trust”  YOU It is said that your chances of making a sale is zero if  your target audience does not KNOW, LIKE or TRUST  YOU.  Small businesses usually tackle the KNOW factor  with traditional awareness advertising, but do very little about the LIKE and TRUST …

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May
25

This Actually Works To Help You Get Referrals And Repeat Sales

Small Business Marketing, Kevin Toney the Marketing Coach

Become In Information Filter for Your Customers and Prospects. The Information Age that we live in can be very challenging. Something you learned just three months ago could be outdated today. Everyone (including your clients and prospects) is suffering from information overload. I believe that one of your jobs as a marketer, sales person and …

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May
10

5 Tips on How and When to Ask for Referrals

Small business owners and sales professionals do not regularly ask for referrals. I read recently that about 70% of sales people don’t ask for referrals. They don’t even approach the subject with their clients. Why? Many are afraid of being rejected. Some falsely believe that they will make their clients feel uncomfortable. Others think asking …

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May
03

Benefits of Having a Newsletter for Your Business

Feb
19

How to Develop a Steady Flow of Referrals

Here’s the fact: Unless you’re selling water in a desert during a marathon race, it’s challenging to sell any product or service today. The business climate is very competitive, most products are becoming commodities, so how do you find new sales leads or prospects to buy your products or services? One answer—implement a referral program. …

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Feb
10

10 Tips on How to “Wow” Your Customers

1. Find unique ways to say thank you and show your gratitude. I know it’s a simple thing, but how many of you go out of your way to say thank you to your customers?  And don’t wait until Christmas; find opportunities to show gratitude everyday. How about after every sale, appointment or referrals? 2. …

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Feb
04

Taking Your Customers For Granted Can Destroy Your Business

Question! What’s the number one asset in your business? If you really understand business your answer should be your customers. Every business that wants to achieve outstanding long-term success must understand that their customer list is the number one asset they have. What’s the “life time value” of your customers? Do you know the “life …

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Nov
05

Why Do People Buy?

We all know more and more products and services are becoming commodities. This makes it challenging for your business to standout in our hyper competitive market place. To compete you must give your customers and prospects compelling reasons to do business with you. Author and sales trainer Jeffery Gitomer says, “it’s more important to know why …

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Nov
05

What’s Your #1 Job As A Small Business Owner?

As a small business owner or sales professional what’s your number job? What’s the one skill you must master if you want to achieve remarkable success? If you didn’t guess already the answer is marketing. Your Marketing skills will play a crucial role in the success of your business. FACT: Improving your marketing skills is …

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