Oct
21
How do you know if your advertising is working? I often review and critique ads for their effectiveness. Unfortunately, most small business ads are a waste of money and effort. Now I must admit that I’m making a bold statement, but many studies support my claim. The classic example of an in-effective ad is the …
May
23
21 Ways to get Your Target Market to “Know, Like, and Trust” YOU It is said that your chances of making a sale is zero if your target audience does not KNOW, LIKE or TRUST YOU. Small businesses usually tackle the KNOW factor with traditional awareness advertising, but do very little about the LIKE and TRUST …
Mar
09
Newsflash! Most people care about themselves. They don’t care about you or your business. But they do care what your products or services will DO for them. Will your products and services make them happier, save them money, make them money or save them time? It’s vital to know and understand what motivates your potential …
Feb
24
LinkedIn is mostly a Business to Business media so if that’s your target market here are 12 ideas to help you promote your business on Linkedin.
Feb
06
SMS marketing, also known as text message marketing, is a great way to stay in touch with your customers. The SMS stands for ‘short message service.’ It means that you send tiny text messages of 160 characters (in Canada 136) or less to your target market’s cell phones with special offers, deals, updates, news and …
Nov
20
Facebook marketing can be effective for small businesses if done correctly. But it seems that Facebook is going out of its way to make it more and more difficult for businesses to get FREE marketing on their site. So you really need to do lots of lead generation on Facebook so you can build a …
Nov
18
Pros and Cons to Using LinkedIn If you are like many other small business owners, you may have reservations about using LinkedIn to put your brand on the map online. Using LinkedIn, of course, has its share of advantages that you should be aware of and that you should consider before deciding whether to join …
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