Oct
21
How do you know if your advertising is working? I often review and critique ads for their effectiveness. Unfortunately, most small business ads are a waste of money and effort. Now I must admit that I’m making a bold statement, but many studies support my claim. The classic example of an in-effective ad is the …
Nov
20
Facebook marketing can be effective for small businesses if done correctly. But it seems that Facebook is going out of its way to make it more and more difficult for businesses to get FREE marketing on their site. So you really need to do lots of lead generation on Facebook so you can build a …
Nov
02
I Have A Website, Why Do I Need A Blog Too? I`m reading a great book by Jeff Korhan (Built In Social, Essential Social Marketing Practices for Eve y Small Business). The following article is a page from that book. I highly recommend you buying this book. Most people think of a website as …
Oct
10
I lost my cool with a client; first time ever in 25 years of doing business. I read her the riot act for listening to one of her friends instead of following my advice. For years I’ve been providing her with informed, expert marketing advice based on the numerous books I’ve read seminars and workshops …
Jul
26
Do you think email marketing is dead? Many so-called experts have announced that email marketing is dead, well just take a look at this info graphic to see the hard data that shows the death of e-mail marketing has been exaggerated.
Apr
16
I believe that Lead Generation strategies are the most important element of any marketing plan. Especially for small businesses and entrepreneurs. Don’t get sucked in to the brand building game. Branding is for bigger companies that have big marketing budgets, not businesses operating on a shoe-string marketing budget. Here are 31 Lead Generation, prospecting attracting …
Jan
16
We all have competition. The marketplace is extremely crowded with commodity products which makes it difficult to get your business to standout. Here are eight tips form Glaser-Kennedy to help your business standout and be more attractive to potential customers. You can transform your standard ho-hum offer into a killer offer using some of the …
Aug
07
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