Oct
21
How do you know if your advertising is working? I often review and critique ads for their effectiveness. Unfortunately, most small business ads are a waste of money and effort. Now I must admit that I’m making a bold statement, but many studies support my claim. The classic example of an in-effective ad is the …
Mar
09
Newsflash! Most people care about themselves. They don’t care about you or your business. But they do care what your products or services will DO for them. Will your products and services make them happier, save them money, make them money or save them time? It’s vital to know and understand what motivates your potential …
Nov
20
Facebook marketing can be effective for small businesses if done correctly. But it seems that Facebook is going out of its way to make it more and more difficult for businesses to get FREE marketing on their site. So you really need to do lots of lead generation on Facebook so you can build a …
Nov
02
I Have A Website, Why Do I Need A Blog Too? I`m reading a great book by Jeff Korhan (Built In Social, Essential Social Marketing Practices for Eve y Small Business). The following article is a page from that book. I highly recommend you buying this book. Most people think of a website as …
Jul
26
Audio Training Course..Listen Now!!
Jun
04
I’ve been alerting small business owners that they must take mobile marketing seriously. Well here are seven stats that re-enforces what I’ve been saying. Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When …
May
26
Is Your Sales and Marketing Working? 5 Tell-Tale Signs You’re “Lookin’for Love in all the Wrong Places.” By Lonnie Sciambi “Lookin’ for All in All the Wrong Places,” is a song that made its mark as part of the music track of the 80s movie, Urban Cowboy, and it often defines ill-fated sales and marketing strategies …
May
06
Has Facebook Got You Fooled? By: Jeff Bullas Are you chasing likes for your brand page? Paying for fans? Maybe it’s time to stop. In 2008 I joined Facebook. It was the first social media network I decided to place a stake in as my online social media home. It was fun, frivolous and free. …
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