Category Archive: Offline Marketing

Tips, ideas and strategies for small business marketing offline


Color And Emotion: How To Use Color To Affect People’s Emotions

Came across this image that demonstrate how big companies use color to affect people’s emotion. The image was in Jamie Turner’s newsletter, the “60 Second Marketer”


Lead Generation Ideas – 31 Lead Generation Ideas

lead generation marketing, prospecting for leads

I believe that Lead Generation strategies are the most important element of any marketing plan. Especially for small businesses and entrepreneurs. Don’t get sucked in to the brand building game. Branding is for bigger companies that have big marketing budgets, not businesses operating on a shoe-string marketing budget. Here are 31 Lead Generation, prospecting attracting …

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Marketing Plan – 10 Questions You Must As Yourself


Small Business Advertising – The Myth


Marketing Budget – How Much Should You Spend?

To determine their marketing budget, small businesses estimate their sales revenue, cost-of-goods, overhead and salaries and then gross profit. Anything left is considered available funds for marketing support. That’s not such a good idea. A more rational approach for setting your marketing budget is to estimate what your direct competitors spend in marketing support and …

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4 Main Phases of Marketing

Kevin Toney, the marketing coach, Small business marketing


5 Marketing Myths… April 1st Don’t Be A Marketing Fool

Myth #1 – Marketing is simply advertising & Sales Marketing is educating your target audience about your products and services and showing them why they should buy from you. Marketing is the whole package of what you do to reach this target audience. Advertising, direct marketing, Internet Marketing, events, PR, strategic partnerships and networking through associations all make up marketing as a whole. …

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It Should Be Marketing And Sales, Not Sales And Marketing

Whoever came up with the term Sales and Marketing has caused the failure of thousands of businesses, may be even millions. I’m sure they had no idea what they were unleashing and if they had to do it over, they would call it Marketing and Sales. There is an old saying; “nothings happens until somebody …

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Five Steps to Creating a Dynamic Mobile Marketing Campaign

1) Figure out what your target market wants and offer it. • Location-specific information • Timely knowledge • Make life easier • Financial incentive • Entertainment • Connection 2) Align what your target market wants with your desired outcome • Get new customers • Retain current customers • Increase purchases from current customers • Brand …

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12 Great Ways to Stay in Front of Your Customers

12 Great Ways to Stay in Front of Your Customers Here are 12 easy ways you can do to boost your marketing, management of your career or business. To get the ball rolling, let’s look at 12 great ways to stay in front of your customers more this year #1. Make more offers to them.  …

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