Category Archive: Marketing


Color And Emotion: How To Use Color To Affect People’s Emotions

Came across this image that demonstrate how big companies use color to affect people’s emotion. The image was in Jamie Turner’s newsletter, the “60 Second Marketer”


Lead Generation Ideas – 31 Lead Generation Ideas

lead generation marketing, prospecting for leads

I believe that Lead Generation strategies are the most important element of any marketing plan. Especially for small businesses and entrepreneurs. Don’t get sucked in to the brand building game. Branding is for bigger companies that have big marketing budgets, not businesses operating on a shoe-string marketing budget. Here are 31 Lead Generation, prospecting attracting …

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Marketing Plan – 10 Questions You Must As Yourself


Small Business Advertising – The Myth


4 Main Phases of Marketing

Kevin Toney, the marketing coach, Small business marketing


5 Marketing Myths… April 1st Don’t Be A Marketing Fool

Myth #1 – Marketing is simply advertising & Sales Marketing is educating your target audience about your products and services and showing them why they should buy from you. Marketing is the whole package of what you do to reach this target audience. Advertising, direct marketing, Internet Marketing, events, PR, strategic partnerships and networking through associations all make up marketing as a whole. …

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It Should Be Marketing And Sales, Not Sales And Marketing

Whoever came up with the term Sales and Marketing has caused the failure of thousands of businesses, may be even millions. I’m sure they had no idea what they were unleashing and if they had to do it over, they would call it Marketing and Sales. There is an old saying; “nothings happens until somebody …

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Five Steps to Creating a Dynamic Mobile Marketing Campaign

1) Figure out what your target market wants and offer it. • Location-specific information • Timely knowledge • Make life easier • Financial incentive • Entertainment • Connection 2) Align what your target market wants with your desired outcome • Get new customers • Retain current customers • Increase purchases from current customers • Brand …

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3 Tips to Give Your Website the “Cool” Factor

These days, it’s not enough just to have a well-designed, easy to navigate website.  There’s a lot of competition out there, and if you want to stay relevant with today’s finicky tech-based consumer market, you must find a way to stand out on the crowd.  Fortunately, if you are committed to broadening your web horizons …

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5 Scary Mistakes to Avoid on Facebook

Most small-business owners know they need to be on Facebook, but it’s not always as simple as it sounds. A Facebook page requires not only hard work to achieve social media goals, but also care to avoid making a blunder that could hurt a company’s reputation, among other scary consequences. Here are five mistakes to avoid when engaging …

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